[{"data":1,"prerenderedAt":97},["ShallowReactive",2],{"\u002Fblog\u002Fwhat-are-account-sharers":3},{"id":4,"title":5,"accomplishment1":6,"accomplishment2":6,"accomplishment3":6,"author":7,"body":8,"category":84,"createdAt":85,"description":86,"executiveSummary":6,"extension":87,"founded":6,"headquarters":6,"img":22,"meta":88,"navigation":89,"og-img":6,"path":90,"seo":91,"sitemap":92,"size":6,"status":93,"stem":94,"tags":95,"updatedAt":6,"website":6,"__hash__":96},"blog\u002F4.blog\u002F9.What are account sharers.md","What are account sharers?",null,"Kenzie Wilson",{"type":9,"value":10,"toc":77},"minimark",[11,15,23,26,29,34,37,40,44,47,50,53,56,60,63,66],[12,13,5],"h1",{"id":14},"what-are-account-sharers",[16,17,18],"p",{},[19,20],"img",{"alt":21,"src":22},"Image illustrating account sharers","\u002Fimg\u002Fblog\u002Faccount_sharers.jpeg",[16,24,25],{},"Account sharers are those who are using an app or service without a paying account. Account sharing occurs when a paying customer gives their login credentials to another non-paying user to login.",[16,27,28],{},"Account sharing has many implications for a company including heavier server loads and increased costs. 50% of a company's infrastructure costs can come from account sharers.",[30,31,33],"h2",{"id":32},"why-do-we-need-to-give-them-a-name","Why do we need to give them a name?",[16,35,36],{},"By identifying account sharers and giving them a label we can discuss them more easily and discuss how to combat the issue.",[16,38,39],{},"We are able to differentiate them from paying users and target them for conversion.",[30,41,43],{"id":42},"where-do-they-normally-appear-and-when","Where do they normally appear and when?",[16,45,46],{},"If you have a good product you have account sharers. It is the tax for a good product.",[16,48,49],{},"The better the product the more account sharers you will have.",[16,51,52],{},"Account sharers will appear in both B2B and B2C companies. They will appear in any company that offers per seat or per user pricing.",[16,54,55],{},"They will appear in any company with a high value product regardless of pricing. For instance, account sharers will share a subscription that is $200 a month. However, they will also share WSJ’s subscription that is only $1 a week.",[30,57,59],{"id":58},"is-it-a-bad-thing-to-have-account-sharers","Is it a bad thing to have account sharers?",[16,61,62],{},"Account sharers can definitely be a bad thing if you’re not doing anything about it. However, if you are using it as part of your growth strategy they can actually be beneficial.",[16,64,65],{},"Account sharers can aid in your marketing efforts. They spread your product by word of mouth but having the ability to convert them is critical.",[16,67,68,69,76],{},"This is where Rupt comes in. Rupt allows you to identify account sharers and helps you to convert them into paying users. ",[70,71,75],"a",{"href":72,"rel":73},"https:\u002F\u002Fapp.rupt.dev\u002Fregister?utm_source=website&utm_medium=blog&utm_campaign=what+are+account+sharers",[74],"nofollow","Sign up today"," to start preventing account sharers today.",{"title":78,"searchDepth":79,"depth":79,"links":80},"",2,[81,82,83],{"id":32,"depth":79,"text":33},{"id":42,"depth":79,"text":43},{"id":58,"depth":79,"text":59},"Product","2023-07-13","Discover what account sharers are and why it is important to give them a name.","md",{},true,"\u002Fblog\u002Fwhat-are-account-sharers",{"title":5,"description":86},{"loc":90},"published","4.blog\u002F9.What are account sharers","account sharing, user behavior, subscription fraud, user types, password sharing","jPbEgGefTSYdvsuAsMKgie_uh08LNCXKAYt5HydyDJs",1780344896808]